Have you started using TikTok as a business or brand for marketing purposes? Do you want to know what you should be doing to start seeing growth on your TikTok account and business?
TikTok is one of the most popular social media platforms to this day, quickly overtaking the long-standing head runner, Instagram, with not over a billion active monthly users. This short-form video sharing platform started as a lip-syncing app where you could sing along to your favorite songs, but now it is so much more than that, and businesses have capitalized on this fact.
When it comes to achieving growth on TikTok, various steps need to be followed, and different tips you need to make use of. No one talks about the small tips that help one grow on TikTok, and the small things all add up over time like hashtags and engagement, but there is more to TikTok, and here is what you need to know.
Content Calendar
Keeping track of social media marketing and making sure you are keeping up to date with everything can be tricky and time-consuming. If you want to ensure that you always have something to post and that you choose the best time to post on TikTok, using a content calendar can be incredibly helpful.
A content calendar can help you pre-plan your content and make sure you are posting consistently. This is beneficial when trying to grow on TikTok because consistency is the key to success and keeping track of your consistency or encouraging this consistency is the best way to do this.
The trend is your friend
If you are marketing your business or brand on TikTok and looking to see some growth, there are a few things you need to keep in mind before you get going. First up we have trends. Trends are the most popular kind of content that you will find on TikTok, and it is what gives TikTok a sense of community.
When it comes to trends on TikTok, there are all sorts of different ones, and they are constantly changing up. They could be anything from challenges, dances, viral recipes, or even just using a popular sound clip, to name a few.
By making use of a popular trend, at the moment it is popular, you automatically make your content more desirable and more likely to be enjoyed by other users, which is a great way to help you grow your account. Following trends can even push you to go viral.
Influencers Are Important
This one is especially helpful for businesses that have some kind of social media marketing budget. Influencers are the biggest names on social media, and they are users who have the biggest followings. On TikTok, these users can have upward of hundreds of millions of followers if you aim big. Other influencers have hundreds of thousands of followers and still be incredibly influential.
If you are looking for growth, getting the help of an influencer is a great way to do this. They can easily promote your product to their audiences, and you will get positive feedback from it. This is one of the best ways to grow on TikTok, right after the use of services that allow you to buy TikTok followers. It just costs quite a bit to do.
Repurpose Content
As a business, sometimes your priorities lie elsewhere, and creating new content for TikTok is at the bottom of your list. One of the best things that you could do to stay on top of the ball when using TikTok for marketing purposes is to repurpose content from other social media platforms.
Because TikTok reaches an entirely different demographic, repurposing your content can give it a fresh spin and allow for it to reach its full potential by reaching this audience too.
Proper Music
TikTok started as a music app, and this is something that you need to remember. The platform thrives on music, and you should use this to your advantage. By using popular music or sound clips, people can easily discover you or your account based on the kind of music you put in your content.
You should always make use of popular and currently trending music to be seen by the audience that you want to be seen by.