TikTok has become one of the most popular social media platforms these days. From teenagers to celebrities; old dudes with guitars to middle-aged man with incredible dancing skills, everybody’s here. So, how do you stand out? How to build a TikTok following?

Today’s article aims to share tips and advice about growing your social media. I hope it’ll make your presence stronger than you imagined. Okay, it’s time to dive in!

TikTok’s Algorithm

Before we move onto specifics about building a TikTok following, you need to understand the role of the TikTok algorithm. It’s the main force that decides which video gets seen and which account gets more visibility.

The main metric here is to have a large number of likes, comments, and shares. If you have a high engagement rate, the algorithm most likely suggests you to other users. It can significantly increase your following count and help you build a TikTok following.

By fine-tuning your content strategy, and creating high-quality content with a little boost, you can get people to interact with your content more often.

Creating High-Quality Content

Now that we’ve covered the algorithm, let’s talk about the quality of your content. Having high standards is important if you are aiming to attract attention. There are a couple of things to cover, and the rest will come.

First thing first, identify your niche. What are you passionate about? Is it dance, comedy, fashion, or maybe cooking? Find what makes you unique and stick to it. It helps you find an audience that shares your interest. Aim at nothing, you hit nothing. Targeting an audience will make things easy for you.

After that, create a posting schedule and be consistent about posting, branding, and style. Try to stick with similar colors, fonts, or themes in your videos. By doing so, you can stand out and look more professional.

Finally, focus on improving your visuals. Be more appealing with your videos. Better lighting, clear and good sounds, and high-quality videos can improve your growth on social media.

Follow Trends and Challenges

Trends and challenges on TikTok are really popular, everybody loves them and participates in them. You can jump in and benefit from them to build a TikTok following.

You need to find the trending challenges. It’s easy, just keep an eye on “Discover” page or on your FYP. Trending contents are shown on these pages, and you can participate in it if it suits your niche. They are one of the best ways to increase your visibility and reach larger audiences.

Next, check out trending sounds and hashtags. When you use those hashtags and sounds, you will be shown along with popular content and get a chance to introduce yourself to potential followers.

While benefiting from these popular things, you need to remember that your originality is what makes you stand out in the crowd. You need to create a balance, and mix your content with trends. This balance will help you build a TikTok following more than just using trends.

Posting Strategies

Now that you know the importance of high-quality content and benefiting trends, it’s time to talk about posting strategies to build a TikTok following. Timing and frequency don’t seem like such important, but it has a great impact on social media growth.

Best Times to Post on TikTok

Posting at the right time can increase your visibility more than you can imagine. To do so, you can use TikTok Insights. You can access data such as which of your content gets the attention or when your audience is active. Learn it and adjust your posting strategy accordingly.

Frequency of Posting

Being consistent about your posting is quite important, it gives your audience something to wait for. Aim to post at least once a day, but no more than once, you don’t want to overwhelm your followers. Regularly posting also can help you get the attention of the algorithm. Once you get its attention you might increase your chances to appear on other users’ FYP. To learn more about growing strategies, you can click here!

Collaborating with Other TikTok Creators

Working with other content creators is such a perfect strategy to build a following base. By doing this you can reach their followers and invite them to follow you. To do so, you can follow these steps.

• Identify creators in your niche: Look for TikTokers who share your interests and have a similar audience.
• Check their content: Make sure their style matches yours.
• Reach out: Send a friendly message introducing yourself. Mention what you like about their videos and suggest a simple collaboration idea.

Working with other content creators can improve your overall presence. Let’s take a look at the benefits.

• Expand your reach: Collaborations introduces your content to a new audience.
• Enhance your content: Working with others can make your videos more interesting, engaging, and fun.
• Learn and have fun: Collaborating can inspire new ideas and make the content creation process more enjoyable.

Utilizing TikTok Ads

One of the oldest plays in the book is using ads to promote your profile. There are many options that you might want to use when we are talking about ads.

• In-Feed Ads: These ads appear in users’ feeds as they scroll.
• Brand Takeovers: Full-screen ads that appear when users open the app.
• Hashtag Challenges: Sponsored challenges that encourage user participation.
• Branded Effects: Custom filters and effects that users can add to their videos.

 

To make the most of ads, you need to create an effective TikTok ad. You need to grab the viewers’ attention first and try to be eye-catching in the first few seconds. Also, you need to tell your story shortly but effectively, they are the best ones that work. After that make sure your ads are visually appealing and high-quality, otherwise it’ll look unprofessional and unattractive.

Frequently Asked Questions

How can I monetize my TikTok account once I have a large following?

You can monetize your TikTok account in many ways; brand partnerships, sponsored posts, joining the TikTok Creator Fund, and selling merchandise.

What are some advanced analytics tools for TikTok beyond the basic insights provided by the app?

There are many advanced analytics tools for TikTok, but the most popular ones are HypeAuditor, Analisa.io, and Exolyt. With the help of these tools, you can access your audience demographics, engagement rates, and content performance.