A company needs quicker, scalable, and adaptable solutions to develop and manage content if they are to stay up with the rapid speed of the digital world. Thankfully, digital marketing strategy allows companies to employ incredible approaches with content being at the center. For this reason, a CMS is a necessity. Read this headless CMS guide to help you understand the basics of implementing a headless CMS, such as Kontent.ai.
A headless CMS: what is it?
A headless CMS, such as Kontent.ai, refers to a backend content management system that decouples the content repository and the frontend user interface layer.
Where the material is shown is referred to as the “head” in the phrase “headless CMS.” This often refers to the user’s browser used to view your content. And for many conventional CMSes, the only location where your content may eventually exist is in a browser.
Contrary to their monolithic competitors, headless CMSes may supply content to any type of “head,” including mobile applications, voice apps, and chatbots.
When possible, a headless method condenses all of your website’s elements into static HTML, enabling data to be fetched dynamically via APIs, so the content may be provided to various heads, for example, a mobile app, if you so want.
Is your organization ready for a headless CMS?
The most reliable, long-term solution may be headless content if your company fits one or more of these criteria.
- Your organization is expanding quickly
- Managing legacy content, that is, content or product updates, is taking up significant resources’ time
- Your omnichannel distribution system still involves so many manual processes
- Your digital tools, such as content management, inventory, marketing, and customer service, are operating in silos
- You want to integrate and handle your business’s digital costs
- You are handling various brands, each with its own extremely targeted audience
- Your operations are in multiple zones and necessitate localized material for each
Strategic checklist for adopting headless CMS
If you establish that your business needs a headless CMS, such as Kontent.ai, develop a strategic checklist for implementing a headless CMS. Follow this headless CMS guideline to help to develop the checklist:
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Explain “why”
Describe the long-term goals and advantages of switching to a headless content management system. How can this help your company stand out and be competitive?
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Identify the starting point for your company’s use of headless CMS
A full eCommerce re-platform or a test project such as a product launch, new channel, or new market launch, might be the solution for manufacturers.
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Specify what you require
A thorough list of business needs that is intended to be communicated with all partners in the solution must be created at this point. A headless CMS encourages a best-in-class approach and enables you to choose premium solutions for your company.
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Describe how
Select the headless CMS product that most closely matches your company’s requirements.
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Identify those involved
Choose a member of your team who will be in charge of putting this headless CMS into practice and making sure it meets business requirements.
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List the players for tomorrow
Examine the resources you now possess to see if they are in line with the development of your new technology. Assess your current resources and make sure you have the right personnel on board to make the most of your headless CMS’s capabilities.
Implementation of a headless CMS
Following the selection of the best CMS for your company, the following are the typical implementation stages:
- Setting up the proper architecture
- Integrating content databases
- Developing a content model
- Linking with your Application Programming Interfaces (APIs)
- Developing the best hosting structure
Choose Kontent.ai today
You see it now? This headless CMS guide helps you learn the fundamentals of headless implementation. If you’re confident you need one, go with Kontent.ai. You will be able to manage your digital content and assets easily with our headless CMS.