What is the difference between traditional marketing and digital marketing? Well, traditional marketing includes the offline world of media such as newspapers, magazines, radio, TV, and so on. Digital marketing however includes the internet world, which includes search engines, social networking sites, blogs, and so on. In short, traditional marketing tends to be more targeted in its reach while digital marketing tends to be wider in its reach. Let us see how this might work in practice.
Advertising With Google
Let us first look at Google AdWords. Google AdWords is the biggest pay-per-click program and it is basically the application of search engine optimization (SEO) to the advertisement world. Traditional marketing uses traditional methods like mailing, television commercials, magazine promotions, etc., while digital marketing uses digital channels like Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media, and so on. You can use websites such as Jaynike to help boost the results from such a marketing campaign. It is also worth pointing out that traditional marketing also employs the use of logos and emblems whereas digital marketing generally does not.
Converting Traditional To Digital
So, how does one convert from traditional marketing to digital marketing? There are many different ways in which this can be done. The most important one is to first look at your online marketing methods and analyze them thoroughly. Once you do this, try to analyze your competitors as well. This will give you an idea about what works and what doesn’t and will help you decide on a strategy accordingly.
Nowadays, most companies are going with the trend of social media in marketing as the traditional channels are becoming obsolete. Facebook, Twitter, etc., are just a few examples. Since social media tends to bring in a wide range of customers, traditional vs digital marketing can be changed to suit the needs of a particular brand or company. If you are planning to use traditional channels, you would need to have a good strategy in mind before going ahead with it.
Demographics And Targeting
For instance, you can’t really think of traditional marketing in terms of demographics if you are using it on the internet. What you would need to do is to focus on a specific target audience. In fact, traditional channels tend to cater to people who are within your own age group or gender. This is because this is what the target audience usually is – young and old. With digital marketing, you need to make sure that you create content that will appeal to people outside your own age group or gender. Remember that the content you create has to be relevant to everyone, especially if you are targeting a global audience.
A good way to start your digital campaign is by creating a website for your company. The website should be simple and easy to navigate. If it’s overly complicated, users won’t want to bother visiting it. Thus, if you want to get more responses out of traditional marketing, you need to go back to basics and use an easily navigated website to launch your traditional marketing campaign.
Who Do You Want To Reach?
On the other hand, traditional campaigns are usually better at reaching small businesses. This is because many small businesses have no means to build their brand online and get it seen by target specific consumers. Therefore, if you want to win over the hearts of social media users, you have to go the traditional route. You can also hire experts to help you increase your brand’s online presence. But this comes with a price; you must have the budget for these services.
However, if you think that traditional marketing strategies are not very effective anymore, then it’s time to switch to digital marketing strategies. Not only will you be able to reach a bigger target market with ease, but you will also save more money than you have expected. All in all, you must take note that there is no perfect entity between the two, so it all depends on your preferences and goals.