Are you still fairly new to Instagram and seem to struggle when it comes to gaining followers? Do you want to know what you could be doing to do this?

Over the years social media has become incredibly popular and today is it one of the most used things in the world. There are multiple different social media platforms that one can choose from whether they are looking for personal or business purposes.

Instagram has always been a front runner when it comes to popularity and is a platform that is good for businesses and brands. If you are wanting to grow your follower base as a business or as an influencer here are a few ways that you can go about doing this.

Engage as much as possible

These days there are so many different ways in which you can increase your follower base, you just need to know what these things are. Instagram is first and foremost a social media platform where people come to socialize with other users, and this is something that you should keep in mind.

Engagement is one of the key elements to growing your Instagram platform and increasing your following, and Instagram makes it particularly easy to do this. Instagram offers a variety of different ways for you to engage with your audience from things that are more personal such as direct messaging and tagging two things that are simple and easy such as liking and commenting. You can also use an Instagram bot to help you with engagement.

There are so many benefits that come along with engaging with other users especially those who have a similar niche to yours or fall part of the same niche as you. Engagement makes you more personable and people are therefore more likely to follow you

Use influencers

Influences make up a major section of most social media platforms, especially Instagram. Essentially influencers are the celebrities of Instagram, and they are the people who typically have the most followers and the most influence over their followers.

Typically, influencers make money by working with various businesses and brands on the platform and promoting them to their audiences. If you have a business or brand and are looking to promote it, then working with influencers is a very great way to do this.

Although it will likely be a little bit more pricey it is well worth it for being able to reach the extended audience and not have to worry about the niche that it is reaching. It is a great way to reach more people with less effort.

Invest in quality content

These days skimping on quality is something that you can’t be doing because getting equipment and producing quality content is something that is now incredibly easy to do. These days you can find cell phones that have exceptional camera quality that is not exorbitantly expensive, and you can also design your content in a high-quality manner.

The content that you create will always be dependent on the audience that you have, and you should always create content that is relevant to your audience and something that they will connect with. You should take the time to learn about your audience and know what parts of the platform they are most active on and what kind of content they are more likely to engage with

Stick to your niche

Instagram is a massive platform that caters to hundreds of different types of people within different niches. It is physically impossible to create content that everyone on Instagram will enjoy and will like, and This is why having a niche is so important.

Niches allow you to create content that is completely relevant to a specific audience. By creating content for a specific audience, you are more likely to gain their attention and get the followers that you need

Use other platforms

Last but not least, when it comes to gaining followers and increasing your follower base it is important not to be scared to share your content across different platforms. If you have other social media accounts you should make the most of the content that you have created and shared across some of the most popular ones including Facebook, Twitter, and even TikTok.

By having the same niche and voice across multiple platforms you can encourage others to follow you on the different platforms and therefore increase your growth on Instagram.