Do you often use Instagram? If so, you know the Instagram like button. Double-tapping the little heart-shaped button shows likes for images and videos. There were significant changes in Instagram-like buttons over time. This blog explores the Instagram-like button’s growth and user effect.


What is the “Like” Button?

The launching of Instagram was initially a simple photo-sharing app. Users could post images and add captions before publishing them to their followers. The developers, however, quickly realized that users wanted to “like” content they found engaging. It is why they made the “Like” button available.

Initial Intent Behind the Like Button:


The initial intention of Instagram’s Like button was to enable users to express their likes of a specific picture or video. Users might express their likes for a post by double-tapping on it. Or maybe by clicking the love symbol just underneath it. This seemingly minor button immediately became a unique element of Instagram and continues to play a significant role today.


Effect Of the Like Button on Users:

The Like button addition significantly increased interaction on Instagram. Giving users the simplest way to support content increased their interaction with the account and its community. People started interacting with the people they followed more often and spending more time following the post in their feeds. With the addition of the Like button, Instagram became a more social and rewarding experience for all users.

How The Like Button Came into Existence?


Instagram’s “Like” button has undergone multiple revisions and updates since its first use. Initially, users could only press a little heart symbol to show their likes of a post. The Like button, however, has changed along with the rest of the platform. Instagram added Sad, Angry, and Wow to its response choices in 2016. It broadened user expression and offered more soothing interactions in the app.


The Double-Tap Like

The Instagram Like button has come a long way from its beginnings as a simple heart symbol because of this update. Our interactions with the platform have changed, and so have our mental moods about it.

The Replacement of The Heart Symbol with The Double-tap Action:

Initially, Instagram’s Like button looked like a little heart. If a user likes a post, they may click the heart symbol. However, in 2015, Instagram altered all that by introducing the double-tap button. As a more accessible and natural method to interact with the post, users could just double-tap on a post to “like” it.

The Thought Process Behind the Double-tap:

The double tap is more than a fast technique to show support for a post. It has an emotional influence on how users interact with the post. Users are more inclined to interact with content using the double-tap button because it is fast and simple. Users are more prone to interact with content if doing so requires little effort; the double-tap button achieves this goal elegantly.


The double-tap button also has an optimistic effect on people’s moods. It causes a modest release of the neurotransmitter dopamine, associated with feelings of satisfaction and reward. As a result, the user has a better experience and is more inclined to return to the app and engage with its content.

Influence Of the Double-tap Like On User Activity:


Instagram’s double-tap Like function has transformed user interactions. Its methods include the following:

  • The double-tap button simplifies user interaction with media.
  • Makers create more visually appealing and engaging content because they know it will draw more views and responses.
  • Instagram now prioritizes posts with more likes, comments, and shares.
  • The double-tap Like has changed the algorithm, making great content more important than ever for artists.


Introduction of the Save Button


Since Instagram’s launch, users have liked postings to signify their approval. However, consumers needed more than a “like” button to store and return to fascinating content. Instagram responded with Save in late 2016.

What Role Does Save Button Play?

The Save button helps to save interesting user content. Readers must use third-party bookmarking apps or screenshots to return to the post. The Save button eliminates the need for third-party programs to save and access Instagram content.

The Function Of The Save Button:

Instagram’s Save button makes saving posts easy. A user’s profile contains all their saved posts. Users may bookmark inspiring or educational content. Save recipes, outfits, fitness programs, and more.

Effect Of The Save Button On User Actions And Interest:

The Save button has transformed Instagram users’ content consumption. With the Save button, users may now save posts to read later. As a result, visitors are staying longer and reading old favourites. Sharing bookmarks with friends and family has increased user participation.

History Of The Save Button:

Since the first rollout of the Save button, Instagram has made several changes and improvements to the function. As of 2018, Instagram users may create collections to save their favourite posts in a more manageable manner. Instagram can now store videos from the IGTV app and highlight reels. The Save button’s recent updates have made it a more potent resource for saving and revisiting posts of interest on Instagram.

Removal of Public-Like Counts

Instagram has changed a lot, including removing public Like counts. This transition may affect individuals’ behaviour and mental health, as well as opinion leaders and companies. Here, we’ll discuss the choice to hide Like counts, user reactions, and prominent users’ and companies’ reactions.

Reasons For Removing Public Like Counts:

Social media’s effects on mental health motivated the decision to keep Like counts secret. Instagram knew viewing one’s public Like count might cause anxiety, depression, and self-doubt. Instagram hid Like counts to focus users on post quality rather than popularity.


 Effects Of Hiding Users’ Like Counts On Their Actions And Emotions:


  • There has been conflicting evidence about the effects of hiding Like counts on users’ actions and well-being.
  • Some users feel less stressed and anxious without seeing their public Like count.
  • They have finally reached a point where they feel safe posting posts regardless of how many “Likes” it gets.
  • However, some users have complained of confusion and uncertainty over the reception of their work.
  • They don’t know whether their content is connecting with their target demographic.
  • Eliminating users’ public Like numbers has also altered some users’ online habits.
  • They are now more inclined to prioritize participation and discussion above affluent “Like” counts.
  • They also like to interact with content that speaks to them personally rather than post that is merely trending.


How Influential Users And Companies Have Reacted To The Elimination Of Public Like Counts?

Influencers and brands who use Instagram as a promotional tool has felt the effects of the absence of public Like counts. Since public Like counts is no longer available, it is more difficult for influencers and companies to gauge their performance on the network.

To counter this, some influencers and brands are shifting their attention to KPIs like comments, shares, and DMs. In addition, they’re making use of a variety of different analytics and monitoring technologies for the platform. Others have complained that dealing with advertisers and negotiating sponsorships is more challenging now that public Like counts are no longer available.

Instagram Like Button Future

Since 2010, Instagram’s distinctive Like button has evolved. Instagram has innovated user involvement from the double-tap to the Save button. How will the Like button evolve? This part of the blog looks into the prospective additional features, user behaviour, and Instagram’s aspirations for this omnipresent feature.

Possible New Features For The Like Button

Instagram is testing new Like button functionalities like:

  • Dislike button:

Some users want a Dislike button to voice their disapproval of specific content on an app that promotes optimism.

  • Emoji reactions:

Instagram may include emoji reactions like Facebook’s.

  • Custom responses:

Instagram may let users generate custom reactions like “LOL” or “Yaaas.”

How New Features May Affect User Behaviour And Engagement?

These new Instagram features may alter user engagement. For instance, the Dislike button might encourage honest viewpoints and deeper interactions. Emoji responses and custom reactions might enable users to communicate more complex feelings than a Like, leading to more varied and expressive platform interactions.


The Role Of The Like Button In Instagram’s Plans


Instagram’s future relies on the Like button. The platform is testing new features to improve user interaction. But the Like button will continue to measure popularity and engagement. Instagram is also testing methods to use the Like button to boost sales, such as letting users save and buy things they like.

Similar to, several businesses sell Instagram Likes. offers quality Instagram to boost engagement and exposure. For Instagram followers wishing to expand, is the best option.


Wrapping Up:


Finally, the Instagram-like button has evolved. Thanks to a strong validation tool on Instagram, it has grown from a simple conveyance method. Removing and reintroducing the like count, adding responses, and burying the like button changed how users engage on the app. The like button may improve mental health but can also harm it. Use the like button wisely and concentrate on meaningful interactions on the app since its future is questionable.


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