The Asian gaming industry is rapidly changing and evolving. The key elements driving this increase are the rising popularity of individuals in various sports and the expanding investment in internet infrastructure.
There have also been adjustments in gaming monetization and developers’ work culture that have been in the works for many years.
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2022 has a lot in stock for the industry, with so many new products entering the market,. There are a few key trends that everyone working in the Asian gaming sector should be aware of. In 2022, the following are the gaming trends to watch out for:
Increase internet penetration
In Asia, the online gaming sector generates significant revenue. Increased internet penetration was the primary driver of market volume. The widespread availability of low-cost cellphones among urban and rural communities also had a role.
This ecosystem is supported by a variety of income streams, including in-app sales, pay-per-download, and subscription services.
Major technology companies are investing in online casinos as internet penetration rises. The market in the region is growing as a result of this. With the debut of “New World,” Amazon accelerated its growth into the MMORPG game market.
When a new version of gaming software is published, it generates a lot of internet traffic. A current game’s software update creates massive bandwidth, about equivalent to 30,000 internet pages.
As a result, numerous individuals in the same house trying to play an online game at the same time might have a significant impact on any household’s internet capacity.
By the end of 2027, it is expected that 4.4 billion 5G subscriptions would have been purchased worldwide. Consequently, Asia will have the fastest-growing data traffic per smartphone in the world, with approximately15 million 5G subscribers.
The majority of Asian economies are allowing tourists to traverse their boundaries. More esports competitions will likely be scheduled for physical attendance. Offline competitions play an important role in the business.
It’s a place where competitive teams can engage with supporters and audiences that share their passion. Additionally, it allows companies and sponsors to create one-of-a-kind activations to enhance fan connections and experiences.
Esports is a potential alternative for countries to draw in visitors to increase their tourism revenue. Esports tourism is a type of tourism in which individuals from across the world congregate in a place to watch worldwide offline competitions. The idea is comparable to the Olympics when the top athletes from across the world gather to play against one another.
In 2022, more nations and towns will compete for the right to host these major tournaments. This is an excellent chance for tourism boards to partner with esports groups.
As a result, it will promote tourist activities that are complementary to these offline events for worldwide fans.
Introduction of mobile-first interface gaming
Due to industry and customer trends in 2022, publishers and game designers will increasingly strive to build mobile-first games. In 2022, a massive number of gamers, 2.8 billion worldwide, will play on mobile devices.
This is owing to the demand for mobile games like Fortnite, PUBG and Candy Crush throughout Asia-Pacific, as well as the segment’s accessibility across all regions.
Furthermore, by 2024, the gaming market is expected to rise even more. Crossplay occurs as a result of more customers than ever before playing across numerous gaming platforms. The continued trend of platform agnosticism contributes to crossplay.
Crossplay doesn’t seem to have much of an impact on the mobile-first gaming industry. This is because there is always the aspect of shared gameplay qualities between mobile and PC users. Mobile gamers will not forsake their platform once they have sufficient finances and access to a computer.
PC gamers, on the other hand, will appreciate having a mobile version of the best games in their hands. Phones will continue to improve in terms of technology. Mobile game makers will continue to evolve, resulting in a very similar gaming experience for users.
Rise of AAA mobile gameplay experience
The release of miHoYo’s Genshin Impact is one of the most significant events in the Asian gaming industry in 2022. It had downloads almost15 million in the first month. Its revenue was more than $150 million.
The improved visuals, open-world playability, and gacha-style monetization set this game apart from the competition. Furthermore, the gameplay is identical to those of PC or consoles. To put it another way, miHoYo has succeeded in bringing great single-player gameplay from AAA Consoles games to small displays.
Because of the popularity of Genshin Impact, additional AAA mobile gaming adventures are expected in 2022. Furthermore, the market may be dominated by more Chinese developers. Aside from miHoYo, there are a handful of extremely successful Asian gaming studios that have had a lot of international success.
Metaverse games, in addition to mobile-first games, have received a lot of attention in recent months. The metaverse is intriguing because it can take you into a virtual environment where you feel a stronger connection to the game.
As a result, you should expect more non-native brands to enter the Asian gaming market. As part of their overall marketing approach, they will be engaged in the metaverse. V
irtual reality might eventually allow you to try out brand items while imitating real-life activities and events. This may persuade you to purchase or promote these items.
The Asian gaming industry continues to evolve at a rapid pace. Consequently, there will be an abundance of options for partnerships and alliances with both indigenous and non-endemic businesses.
Introduction of mobile-first esports events
Mobile-first esports events may not come as a surprise given the expanding amount of mobile-first games. This is particularly true for people in the Asian gaming and esports industries. The basis of the industry’s transformation is how they operate and interact with fans and viewers.
In addition, the GAMERS GALAXY: Dota 2 Invitational Series competition, which took place in Dubai recently, was a big success. The organizers plan to use this tournament IP in a variety of esports games on numerous platforms. This includes mobile, and the finest teams and members of the community are once again invited to compete in Southeast Asia.