OTT apps are applications that use the internet to deliver content directly to the user’s device. This can be on-demand content, movies, TV shows, and live-streaming. Yes, OTT services and apps are gaining popularity with the growing availability of the internet.

With the availability of the internet in urban, semi-urban, and rural areas, more and more people are subscribing to OTT services and consuming entertainment content. Amazon Prime Videos, Netflix, Hotstar, Hoichoi, Disney+, and HBO Max are some popular examples of OTT apps. All these services have contributed to a drastic increase in the consumption of online entertainment content across the world.

The Flexibility of OTT Apps


The flexibility of OTT apps is the major reason for their growing popularity. Users can install these apps on multiple devices including smartphones, smart TVs, or computers to consume content.

Of course, there are different versions of an app like the Android, Windows, and iOS versions and users need to choose the one relevant to their device. Moreover, users can view Live TV, video on demand, movies, and other types of content on these apps.


Many OTT apps allow you to customize your feed or home page. You can choose categories like music, movies, or a type of TV series, and it will show you more similar content catered to your interests. Moreover, the content is now available in various formats, such as long videos, short videos, movies, and web series.

People are also willing to pay more for content that relates to their entertainment tastes and preferences. Unlike cable TV or conventional TV channels, you can now choose whatever you want to watch at any time. Even if you missed a TV show on a channel, you can watch it later at any time. This enhanced level of customization is another factor responsible for the growing popularity of OTT services and apps.

Creative and Influential Content

The evolution of video streaming apps has also compelled content creators to create high-quality content. More and more creators are producing high-quality content to gain popularity and subscribers.

Moreover, streaming services allow more niche-based content to grab viewers and subscribers which is not possible with conventional cable TV networks and dish TVs. Consumers get more customized content based on their likes and preferences.

Content in Regional Languages

Many creators create content in regional languages, and OTT platforms have made it available on their apps due to the rising demand for such content. Many OTT platforms have been targeting regional audiences across the world by providing multilingual content.

Multiple studies suggest that more than 45 percent of consumers prefer consuming entertainment content in their local regional language. That is the reason for the emergence of regional OTT apps that are capturing these audiences quickly.

Streaming Devices

In addition to streaming services, the availability of streaming devices has also increased. Devices like Amazon Firestick, Fire TV, Roku stick, Chromecast, and Apple TV have gained popularity with the awareness of streaming services among consumers.

Having any of these devices, users don’t need anything else except the internet. Most of these devices like Fire Stick and Chromecast can be plugged in directly to the HDMI port of your TV. They come with built-in apps of popular platforms like Netflix, Amazon Prime, Hulu, Disney Plus, and Hotstar that allow you to access content instantly.

Availability of add-on Apps

In addition to these apps, Firestick users can also install additional third-party apps like Kodi to access more content. Although it’s a third-party app, it offers access to unlimited entertainment content for people of all ages.

In addition to Firestick, you can install the Kodi app on Android, Linux, iOS, and Windows-based devices. The process of installation is different for all operating systems but simple. All you need is to follow the instructions carefully while installing.

Similar to Kodi, there are plenty of other apps that users can install on their devices to access additional content. Some apps offer free content while others offer paid and some offer both free and paid content. So, you have all the choices and options you can imagine.

Branded Content


Branded video content has been an integral part of the content aired on TV. With the widespread adoption of OTT services, branded content is also creating a solid online presence. Brands and OTT platforms have created numerous partnerships and collaborations in the past few years.

The most sought-after brands have marked many well-known web series on the internet. This megatrend of sponsorships of content by brands will continue proliferating in the coming years. Brands are sure to leverage these partnerships to expand their market shares in the entertainment industry.

Ad Free Content

Traditional TV services like cable and dish TV show you ads between TV shows and movies. Now, the OTT apps offer you ad-free content for hours. By using OTT services, you get rid of annoying ads and can stream your favorite movies and TV shows seamlessly. Many OTT apps offer monthly and annual subscriptions in which users can watch ad-free content. Users get a seamless and hassle-free streaming experience every time they watch content on their TV or any other device.

Summing Up

OTT apps have opened the doors to new possibilities for home entertainment. So, having access to a streaming service and your preferred apps, you don’t need to use conventional ways of entertainment like cable or dish TV subscriptions. With OTT streaming services, you have entertainment content at your fingertips.




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