So far the three most relevant metrics when it comes to analyzing the success of an Instagram account have been the number of followers, “Likes” and comments. However, Instagram recently announced new changes to its algorithm.
Now, comments on Instagram are becoming the main focus of many professionals and entrepreneurs who want to boost their accounts to gain more visibility. Why only the comments?
Why are comments an increasingly influential metric in the Instagram algorithm?
Instagram wants to eliminate the “likes” so that users eliminate the social pressure, anxiety and dependence they have on others, by publicly overexposing themselves. Therefore, the comments will gain more prominence from now on.
In fact, this is already being tested in some countries such as Japan, Canada, Brazil and Australia, where users can continue to “like”, only that no one, except the person who keeps the account, will be able to see them.
And is that although likes are a metric that indicates the engagement generated between brand and user, comments have added value. A user will spend more time writing a comment than liking a post. Therefore, that added value is time.
So the more engagement you get in the comments, the more benefits you will get with your business account:
- You will appear higher in the feed of your followers.
- Instagram will suggest your profile to other people.
- You will be more popular.
Here are some strategies that will help you get more comments on Instagram naturally, without having to beg anyone or be tiresome.
Make calls to action in your posts
It is important that you always remind users what to do with your post. Everyone is busy in their routine, so we have to make it easy for them and guide them where we want. To do this, include a call to action in your post, clearly telling them to leave a comment. Another more subtle way to leave a call to action is to end with a question as a reflection, which invites the user to think and leave their opinion on it.
Generate content in the “stories”
The format of stories is booming and will continue to be so next year. Although they last only 24 hours, they are entertaining and fun content that brings you closer to your followers. So everything you upload to your Instagram feed, upload it to your stories as well and give it a creative touch by adding stickers or some hooked text to get interactions.
Share exciting content
Take advantage of special dates to generate emotions among your users; whether it be nostalgia for some memory they live, uncertainty because you have generated expectation or sadness for a video that makes them reflect on a human value. It would be a good initiative if you combine your most educational content with other more fun and exciting ones.
4. Buy comments
If you don’t have enough time to do the three things above perfectly, why don’t you buy Instagram comments? This is a practical method that is right on target and can be achieved in a short time. No need to wait too long and your Instagram account will be filled with lots of high quality comments which will automatically boost the reputation of your account. If you want a recommendation, FollowersPromotion is a provider of quality Instagram comments at an affordable price.
Hopefully the 4 tips above can be of use to you. Thanks for reading!