It’s a proven fact that the faster your site loads up, the more likely people are to stay on it. If your site takes forever to get up and running, people will just click back, and go to another site.


We’ve taken a look at the best ways for you to speed up your site and improve your site’s retention.


Minify your files


This might sound complicated, but it’s not. Open the files that make up the content of your site. This will be the CSS, Javascript, and HTML files.


Once you have them open in a text editor, just delete any white spaces that aren’t required in the code. It might seem straightforward, but this will make the file size smaller.


If the file size is compressed, then it means your site will load up faster.


If you don’t feel comfortable doing this, then you can download the software that will do it automatically for you. This software will also combine the files, which will make your site load up even faster.


When you do this right, you can see all green in the Google Page Speed test, which looks like this:

Example website:

Switch DNS provider


This isn’t something you should try out yourself. First, you will have to carry out a DNS lookup. You can find programmes that will do this for you online.


Carry out the lookup and see if your DNS provider is operating slowly. If it is, then it’s just a simple case of switching to a faster provider.


Once you’ve done this, your site will load up much more quickly, and it will keep visitors around for longer.


Get the best quality hosting you can afford


We understand. Sometimes you’re working on a budget. However, hosting is something that you should always look at, to get the best you possibly can.


If you’re on a tight budget, you might prefer to go for shared hosting. This will give you some server space, but you’re sharing it with other sites.


It means that if any of those sites, including yours, sees a spike in traffic, then all of them will slow down. As such, you should avoid this option for your site.


The next option is VPS Hosting. This will still use a shared server, but the server is partitioned, so each site has its own dedicated space.


It means that if you see a spike in visitors, it won’t impact on any other sites, and vice versa. However, this does also mean that you won’t have as much bandwidth as with dedicated hosting.


Dedicated hosting gives you the whole server to yourself. It means that when your site is working, then it will be able to handle traffic spikes. It also means that no other site’s traffic will have any kind of impact on your own site speed.


Check out this guide if you want to learn more and see options for hosting.


Choosing the best options


Obviously, some of these methods will be more effective than others.


The hosting will have the biggest impact, but it’s also the most expensive. As such, it’s important to check to see how far your budget can stretch and try to increase your speed as much as possible for low fees.


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