Reading is one of the most common hobbies and activities in history, and certainly one of the most important.
Currently, there are many things that we can read, such as books, e-Books, magazine articles, the newspaper, news on the internet, publications, reviews, among others.
When we talk about reviews in the online world, we generally refer to the criticism, assessment, opinion, or comment generated about an object, service, business, or experience.
There are reviews websites to read about almost anything from the point of view of another consumer, which will help us make a decision before purchasing a product or service, be it a book, a movie, a food, an appliance, whatever.
Reviews are very important because, through them, we learn about a topic or how the product works and how it is received by critics (another consumer). The revision of the text is of vital importance in order to guarantee and facilitate its follow-up and understanding by the reader.
Since companies came online, they have invested a lot of time, effort, and money to form an online personality that reaches the consumer, which serves to generate a direct relationship with them. Once that contact has been made, an assessment of it is required. This can be positive or negative.
The most popular reviews are those left on Google and Facebook.
Google’s are used to measure the degree of customer compliance with your company and are the reviews that directly affect our visibility on the web in relation to SEO.
On the other hand, those of Facebook appear with names and surnames in the official profile of our company in this social network.
These reviews’ importance lies in the confidence that your brand transmits to your audience since these references are increasingly sought after in the digital world.
Why do people like to read reviews website?
Many people like to read reviews as they can get an idea of anything they are going to buy, and they can have security thanks to the opinion of other people.
Reviews are never required, but are always welcome, and can be viewed as a consumer guide. Whether positive or negative, they influence the company, the service or the object that is offered.
If the review is positive, it will help other interested clients decide on the proposed service. These comments are published in the profiles of these companies that are being evaluated, serving as a showcase for potential clients. In addition, they help to improve the image of the company before its public and its competition.
If these comments are negative, they help the company to improve in the cases explained in these messages. These are of great help when it comes to improving for your audience and, above all, to detect deficiencies or new needs demanded and that can be covered by our services.
How to write a review
If you want to go from reading a review to writing one, the online format may vary by website.
The most prominent ways are two: or the evaluation in a star bar or the form of a brief comment, or even, you can find both at the same time.
In the case of Google and Facebook, they combine both options. When leaving a review on these websites, it asks you to note in the star bar and add a comment explaining your reasons.
This helps to illustrate the concrete cases of the already clients and advises the potential ones concerning their needs. On both sites, it is not mandatory to add the comment after having marked the satisfaction stars.
The importance of generating reviews
Including positive and truthful reviews within a global digital marketing strategy allows you to maximize conversion and consumer confidence. Not only does it allow you to create links of interest about your brand, but it can also provide your business with valuable content, to add the most positive testimonials to your website, improving your branding or brand reputation.
Its importance lies in its conversion into more sales and new customers and the general improvement of the company’s results in the main search engines. The SERP (Search Engine Results Page) considers the quality of the links to organize the results in the search engine.
The Google SERP not only values key aspects related to the SEO optimization of titles or the density and quality of the content, but also increasingly takes into account the valuation of the clients, shown through link building or in positive reviews on the main social networks, such as Google My Business or Facebook.