Have you noticed why attractively packaged and labeled products have high sales turnover? While packaging and labeling for esthetic value might be every business owner’s primary goal, it won’t do much if it isn’t quality-assuring. Whether you are a small business or a large organization, the decision to buy packaging labels stickers online or at other physical outlets can be daunting, especially if you don’t know where to look. That aside, here are some reasons why marketing agencies like Incify.co emphasize the need to promote your brand through quality packaging and labeling.
- To make your product known
The last thing any customer needs is guessing what is inside your product. Packaging labels like brother labels provide them with information about what your product contains, your company’s name, their target clients, and where the product originates from. It should also contain ingredients used to manufacture the product and how they should take it.
When designing your package or label, don’t just focus on its esthetic value. Instead, ensure your products match what you have indicated on the label to build trust. Try sounding unique by informing your client about how the said product will benefit them. For example, if you are into selling painkillers, talk about how relieved the user will feel a few minutes after taking them. If possible, provide scientifically proven combinations to get instant relief. It doesn’t mean your drug is less effective in treating pain, but it gives your user alternatives if the pain persists.
- To separate your brand from your competition
What are the odds that your package and label closely resemble someone else’s? While it is impossible to come up with a unique label these days, you can add something like your company’s logo to differentiate your brand from your competition. Create your brand story by talking about your products’ philosophy. The target clientele gets to know the magnificent invention’s brains to help identify it from similar products. Your target clients will always know your product even if it looks the same as your competition.
- Packaging determines your products’ shelf life
One of the primary goals of packaging is to make your product last longer. You don’t expect packaging material used to wrap bread to work in biscuits. The latter should be in an airtight package to prevent air from making them soggy. That means they can enjoy a longer shelf-life as long as they don’t surpass their expiry date. So the next time you choose a packaging material for your brand, ensure it will protect your products’ contents.
- To separate your product variants
In a case where you sell roll-on deodorants, you might be tempted to use the same packaging but alter the scent’s name. It will be daunting for your clients to determine if they bought what they wanted if they are color-blind. But when you separate your product variants using different colors, it is easier for them to pick what they want.
- Handling, shipping, and storage is easy
Supposing you are selling fragile or highly flammable products, won’t you want your courier company to know about it for safety during transportation? What you choose for packaging and labeling your products play a significant role in determining how your product will be handled, shipped, and stored. If you are selling glasses, indicate “fragile” on top of the package. The same applies when you want to send “highly-inflammable” products.
Quality packaging and using proper labeling like zebra printer labels (can withstand heat and scrap) can also help your products reach your client in a good state. If you want to include a set of items in one package instead of placing them in separate packages, use material and design to interfere with your products. If possible, package your product in boxes since they are easier to arrange.
Quality packaging and labeling play a significant role in making your brand stand out from the crowd. When designing and choosing a particular material to market your brand, ensure it tells your company’s story. Inform your client how they will benefit from using your product by listing the ingredients and how you processed it. While trying to catch your target client’s attention might be your top priority, it would also help consider quality-assuring packaging to make them loyal.