Google Now Launcher is the the go-to launcher for fans of Google and Android. It is essentially the stock launcher experience with built-in Google Now. It features simplicity, “Okay, Google” hotword integration, translucent theming elements, and more. It’s not overly powerful or customizable, but it is slim, quick, and built-in Google Now is a must have for Google Now fans. It’s a great launcher that doesn’t use a lot of resources and this is what Nexus owners see when they turn on their devices for the first time.